Launched by renowned whisky producer Chivas in partnership with HAUTLENCE and Swiss luxury group Bongénie Grieder, the Chivalry Gentlemen’s Club is a community dedicated to gentlemen of the 21st century. Members of this new club meet regularly for an after-work event in Geneva or Zurich to share experiences in an elegant and sophisticated environment. During the events, members get to enjoy special cocktails made with Chivas whisky, participate in workshops about gentlemen’s tailoring or custom-made shoes and discover HAUTLENCE’s exclusive timepieces and avant-garde approach to watchmaking.
Commenting on this new partnership, HAUTLENCE’s Founder and CEO Guillaume Tetu, “We are proud to participate in the events of the Chivalry Gentlemen’s Club with Chivas and Bongénie Grieder. We all strive for excellence while sharing the same passion for great aesthetics and exquisite taste. The gentleman of the 21st century is a real connoisseur of excellent craftsmanship and is always looking for new experiences. By bringing a new dynamic into the art of horology, HAUTLENCE has challenged traditional boundaries and has become one of the jewels of alternative contemporary watchmaking. It is natural for us to meet with these passionate gentlemen and perpetuate our savoir-faire by presenting the unique complexity and beauty of our timepieces.”
While celebrating gentlemanliness, each Chivalry Gentlemen’s Club event also helps raise funds for The Womanity Foundation, an organisation devoted to empowering underprivileged women and young girls around the world.
The first after-work party was hosted on 3 June at Bongénie Geneva’s trendy BG Lounge in the presence of Guillaume Tetu, Brand manager of Chivas Thomas Faugier and Founder and President of The Womanity Foundation Yann Borgstedt and around 70 gentlemen. The Chivalry Gentlemen’s Club will meet again in September in Zurich to share another round of exceptional experiences.