The first HAUTLENCE boutique opened its doors on April 17 in Jakarta’s Pacific Place, one of South-East Asia’s most luxurious shopping centres located in the Indonesian capital’s prominent financial district.
The 58-square-metre boutique was developed in collaboration with the renowned luxury watch retailer Eurobutik Bangun Indonesia (EBI), who was already HAUTLENCE’s partner in Indonesia. The salon’s modern and minimalistic design was conceptualised by HAUTLENCE’s CEO and Co-Founder Guillaume Tetu, Indonesian architect Purnamasari Mulyono and other local partners. The boutique’s architecture is a reflection of the design of HAUTLENCE’s avant-garde timepieces, with multi-level constructions that play on transparency, texture, structure and volume. Materials include stylish glass panels, warm wooden floors and elegant beige furniture, creating a welcoming and cosy atmosphere. In addition to showcasing HAUTLENCE’s collections, the boutique also features a sophisticated lounge where the brand will be able to present its innovative timepieces to Indonesia’s most prestigious clientele.
Commenting on the inauguration of the boutique, Guillaume Tetu said: “I am very proud of this important milestone. The opening of the world’s first HAUTLOUNGE with our partner EBI in Jakarta is a real springboard for the brand in this dynamic region of the globe. This showroom will help us transmit the brand’s values in its own universe through qualified salespeople that share HAUTLENCE’s values. We are also lucky to be in such a prestigious location.”
Kartika S. Winata, Marketing Director of EBI, added, “Collaborating with HAUTLENCE on this first boutique has been a wonderful adventure. We are thrilled to start this exciting journey together.”
Guillaume Tetu and Kartika S. Winata inaugurated the boutique on April 17 with Melb Asia’s CEO Bertrand Meylan, EBI’s Managing Director Yanto Cokro and HAUTLENCE’s dynamic ambassador and ex-footballer Eric Cantona. Cantona proudly presented the very first HAUTLENCE chronograph designed in collaboration with the brand, discussing the inspiration behind the INVICTUS Morphos and the steps taken to bring the concept to life. A hundred guests and friends of the brand attended the opening event and were able to discover the INVICTUS Morphos and the complete HAUTLENCE collection.